Expanding The Giving Movement
Store Launches in Yas Mall & Mall of the Emirates
Snoopy Agency partnered with The Giving Movement to launch two major store openings in Yas Mall, Abu Dhabi, and Mall of the Emirates, Dubai. Our objective was to drive foot traffic, enhance brand awareness, and craft engaging, authentic experiences that connected with the target audience. For Yas Mall, we curated a diverse influencer strategy, collaborating with 10 fashion and lifestyle influencers across the UAE. This mix of micro and macro influencers, some Abu Dhabi-based and others with a strong national presence, helped generate buzz around the launch. Partnering with Lovin Abu Dhabi further amplified reach, ensuring the event resonated with both locals and tourists.
At Mall of the Emirates, we teamed up with our sister agency, Snoopy Production, to create immersive, on-brand in-store activations. These included a live embroidery station where visitors could customize their purchases, reinforcing the brand’s craftsmanship and individuality. A photo-op mirror activation featuring The Giving Movement’s logo encouraged organic social media engagement, while mantra walls with empowering affirmations provided visitors with shareable moments of inspiration. These creative elements transformed the launch into an interactive experience, making a lasting impression on attendees.
The results were exceptional—over 200,000 views across Instagram and Snapchat, significant increases in social media engagement, and a surge in store foot traffic. The combination of influencer marketing and experiential activations positioned The Giving Movement as a standout player in UAE retail. Both launches successfully reinforced the brand’s community-driven identity while creating unforgettable experiences for influencers and customers alike.
