Empowering Women’s Comfort and Breaking Fertility Taboos
Ovasave, a fem-tech startup in Dubai, offers an at-home AMH test kit to break the taboo surrounding fertility and support women on their fertility journey.
Snoopy Agency developed a strategy to make fertility testing approachable and easy to discuss without stigma. To bring this vision to life, we planned and executed a Suhoor event designed to foster openness and support. Every detail was thoughtfully curated, including a life-size test kit installation as a conversation starter and an affirmation mirror where guests wrote empowering messages. The event also featured a fertility-focused health bar with custom mocktails like O’very Boosting Berry and Fertili-Tea to keep the atmosphere light and engaging.
The guest list included key industry figures such as PR professionals, influencers, tastemakers, health experts, and wellness founders. A highlight of the event was a panel discussion moderated by tastemaker Tamara Jabi, where women could openly engage with the Ovasave founder. Topics such as fertility, egg freezing, and PCOS were discussed in a comfortable and informative setting, encouraging deeper conversations and breaking long-held stigmas.
The event had an outstanding impact, attracting 80+ attendees and gaining 400 new followers within 48 hours. Ovasave was featured in Savoir Flair, Smashi, and Vogue, significantly enhancing brand visibility. The event fostered meaningful connections across industries, with influencers sharing their experiences online and generating strong word-of-mouth buzz. Corporate collaborations were secured, including a B2B partnership where a company purchased test kits for employees. This event successfully positioned Ovasave as a leader in redefining fertility conversations in the region.
