Sara Al Madani:
“Dear Narcissist”
Book Launch
An immersive book launch experience, reimagined through the lens of 90s nostalgia.
To celebrate the release of Dear Narcissist, entrepreneur and public figure Sara Al Madani partnered with Snoopy Agency to bring her book to life through an unconventional, emotionally charged experience. Her vision? To take people back to prom – and let them relive it the way they wished it had been. The result was a night built on nostalgia, bold expression, and emotional release.
Snoopy Agency led the project end-to-end – from creative concepting and guestlist curation to event design and production. Our sister company, Snoopy Productions, handled all physical builds and styling, ensuring every detail felt immersive and on theme.
Taking cues from the emotional layers of the book, we reimagined a high school prom through a modern, healing lens – one that invited guests to rewrite old narratives and celebrate closure in style. From the bold Burn Book Confession Booth to the red and green flag cards scattered across the space, every touchpoint reflected the book’s raw, relatable energy. A custom mocktail bar – designed by our sister agency Snoopy Circle – served cheeky drinks with a themed menu, adding playful depth to the night’s storytelling.
At the heart of the evening was Sara’s powerful speech – raw, unfiltered, and deeply personal. Surrounded by friends, fans, and supporters, she spoke about heartbreak, healing, and owning your truth.
The evening drew over 200 guests, including press, creators, and cultural voices – sparking conversation, endless social shares, and positioning Dear Narcissist as more than just a book, but a movement.
