Born Outside Italy
Born Outside Italy, a luxury sneaker brand
Born Outside Italy, a luxury sneaker brand, made its debut in the UAE with a mission to reshape the region’s streetwear culture. Snoopy Agency led the launch strategy, focusing on influencer marketing and event production to build awareness while emphasizing the value of high-end sneakers. The goal was to introduce the brand as a key player in the luxury sneaker space and create a strong, engaged community around it.
To establish exclusivity and drive organic hype, we gifted key industry figures and top spenders from elite circles known for their affinity for luxury brands. Additionally, we partnered with both micro and macro influencers recognized for their distinct personal style, showcasing the versatility of the sneakers across various fashion scenes. A major milestone was securing Mahmoud Sidani (Mr. Moudz) as an ambassador—one of the most influential voices in the regional fashion and sneaker world—further strengthening the brand’s presence.
The campaign generated significant social media engagement, fueling organic discussions within fashion and streetwear communities. This buzz translated into increased sales, a steady stream of influencer-driven content, and a loyal customer base. As a result, Born Outside Italy successfully positioned itself as a rising force in the UAE’s luxury sneaker market.
